Get to know our VP of Business Development, Michael DeGrave
Describe your job in three words.
Challenging, rewarding, collaborative.
What is something people in your industry deal with that you want to fix?
I think this answer can be pretty easily answered by what we are doing for the industry with our new digital printer. We feel giving beverage producers of all sizes the opportunity to enhance their brands by bringing this new technology to the industry and allow them to have printed cans. The options are endless with digitally printed cans, and it is also a fully sustainable option for most of these producers that are currently using pressure sensitive labels or shrink sleeves, which is great for our environment as well.
What are the values that drive you?
Loyalty, Transparency, and Integrity - When we started this business we noticed these values were non-existent in the industry from the big players who were really lacking in customer service and transparency. We want to make sure we do everything we can to help our customers grow today and in the future. We strive to serve our customers the way we would want to be served, everyone is important no matter the size. They all are producing amazing beverages for end consumers. It's great to help bring those brands to life through our digitally printed cans.
Who would you swap places with for a day?
As a big basketball guy....I would say Giannis Antetokounmpo. It would be nice to wake up and throw up a triple-double in the NBA.
What did you aspire to be as a kid?
I have always loved business, I followed that passion all the way through college graduating with a business management degree. Since graduating I have been a serial entrepreneur starting multiple businesses over the last 10 years in different markets from apparel, real estate, and beverage packaging.
What is your favorite canned beverage?
I love most beer and cocktails, but I am also very basic so I would say Busch Light! If I'm at home grilling or tailgating at the brewer game you will see me with a Busch Light in my hand.